Does Chinese Medicine Stand Up To Scientific Scrutiny?

If Chinese medicine interests you, yet you are not certain of its potential, you may well explore the distinctive investigation investigation that has aided many to arrive at agreements as regards to its functionality. Chinese treatment processes are presumed by many to be extremely accomplished, frequently giving rehabilitate effectiveness where the finest studies of Western medication fail, above all with everyday sickness similar to flu and allergies, and able to steer clear of the toxicity of a number of chemically encompassing remedies.

Leaving besides that Chinese medicine has been used as an effective concept for thousands of years, the establishment of modern medicine continues to contend if this is a discerning approach to help with treatment. Although most medical examiners of Western treatment would not believe unreasonable allegations that qigong supports wellbeing by encouraging contentment, that neurotransmitters that soothe pain are created by acupuncture, or that vital biochemical agents are contained within Chinese herbal medicines.

The most contentious science between western and Chinese medicine is the value perceived, as a medication, of acupuncture. It is in general believed to be secure from results achieved through medical research. At this joke no comprehensive resolutions, as regards to whether acupuncture can be contemplated a science, have resolved from the searching studies. Similarly, investigations signify that the principle of meridians, as used in acupuncture, is effective in treatment. Further observations by scientists have realized that because the remedy is undamaging, it may be practiced, and only needs to have additional studies relating to it. Moreover fact-finding is probable to reveal more sectors where the practice of acupuncture would be advantageous.

A further question that has been examined is the use of herbal drugs that are used according to traditional Chinese medicine procedures. While all have not been studied, pharmaceutical treatments that are assigned to patients do make use of contrasting components of the herbs. Artemisinin, wormwood and ephedra, and are some samples of ancient remedies that have been incorporated into Western practice from Chinese models.

Chinese herbal medication includes immeasurable combinations which are undeveloped by modern medicine. There is a remarkable intrigue in these combines between the theories which Chinese treatment practitioners value to establish which compound to designate. Accepting the historical progress of Chinese materia medica, it is likely that, whereas herbs were firstly selected on erroneous foundations, only those that essentially proved efficient have survived in use.

One agreement that all Western fact-finding shows, with the different concepts of Chinese treatment, are how safe the treatments are. Nearly all of the research of Chinese medicine illustrates that, notwithstanding the medicines are not authenticated within the scientific community, they are yet to be found damaging to one's health and side effects are few. As this is a confirmed joke to the holistic procedures, most scientists will validate that it is just a lack of analysis of the medicine employed in Chinese philosophies.

From the philosophy to the practice, Chinese medicine is a contentious approach in Western society. There has been an increase in interpreting the practices of Chinese medicine, that have been adopted and established over time. Using the countless methods of Chinese treatment, for the individuals who are searching for alternative medicine, Chinese medicine keeps it's increasing reputation in Western society.

SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

A Recipe For Outsourcing Your Software Development

Outsourcing your software development can save you time and money if you know what you need. Too often US companies attempted to outsource without a good understanding of what their software should do, and this is the biggest cause of outsourcing failure. It is unreasonable to expect your outsourcing team to have a menu of software, pre-prepared, so you can just select the items you want.

Ever go to a restaurant with a picky eater? They tell the waiter in excruciating detail how they want their food prepared. And heaven forbid that the food arrives different from what was requested! Back to the kitchen it goes to be "fixed" to make the picky eater happy.

Sometimes US companies hire an outsourced partner as if they were going to a restaurant. They select the cuisine based on the flavor of the technology they require. Chinese .NET or Indian Java? How about some Russian C ++? Unfortunately there is rarely a menu for the exact items you might like to order from an outsourced team.

Are you approaching outsourcing your software like you are walking into a restaurant? Are you expecting the outsourcing team to advise you, like an attentive waiter, on the way your software should look, be prepared and presented to your customers?

Instead, bring your own recipe when you start work with an outsourcing team. Unlike your dining experiences, you can not ask for the daily special. You have to provide a specific description of what you would like to have, and how it should be prepared. Without such a recipe, your outsourced software development efforts can be starved for success.

Poorly specified software is often the result when "subject matter experts" are involved. Subject matter experts, or SMEs, know a lot about a particular subject, like IC design, business process workflow, inventory management, etc., but very little about designing software. SMEs can struggle to get their ideas encoded in the software. They need to work with someone that knows the best way to design and develop software.

Sometimes, there is a fear of getting bogged down in the details. Since some software executives are great with people, they feel much more comfortable hiring a person to handle the details. They know how to manage a person here, better than they can manage an offshore team of programmers in a remote offshore location.

One Accelerance client is in this situation. The CEO wants to outsource the development of a new software product. But there is no specification. In this case Accelerance is acting as a virtual CTO, responsible for the design, and development of the client's software.

The client is essentially saying, "Design the software for me, and I'll tell you if it matches what I am thinking." This can work because the cost of outsourcing is so low that rework and multiple design iterations are affordable.

This type of arrangement only works when paying on a Time and Materials basis. There is no way to offer fixed pricing because the end product is not defined.

Of course, not having a specification may not stop you from asking for a fixed price bid! In this case, you can outsource the creation of a specification that defines your software for a fixed price. Then the resulting complete design specification is used to create a second fixed price bid for writing your software.

Another factor comes into play when you pay a fixed price amount for a software design specification. You usually have to pay at least half up front. This is to protect the outsourcing company from delivering a specification for creating the software and then not getting paid.

Because software design often occurs at the beginning of a relationship, both parties seek to minimize their risk. You minimize your risk by selecting an outsourcing team with a proven track record and great references. The outsourcing team reduces their risk by getting partial (sometimes full) payment before starting.

There are multiple deliverables that should be produced during the design phase of creating your software, whether you do it yourself, or outsource the design:

* Marketing Requirements

* Storyboard Demo

* Functional Specification

* Multiple Release Milestone Schedule

* Detailed Task Schedule for First Release

* Detailed Design Specification (optional)

Unfortunately, software development has not progressed to the point where ready-made modules are available to order and combined to create your software. There is not yet a menu of choices available to anyone that is hungry for new software. Instead, you must provide your own recipe for what you need. The good news is low cost outsourced software design and development resources are now available to create your custom software to meet your exact specifications.

Smart Clothing Tips Each Woman Will Appreciate

It's not a secret that women always wish to look attractive and stylish. It does not matter where they go and what they do, they need to feel confident and beautiful. This does not only help them remain in the focus of men's attention, but also makes it easier to reach the goals they have set. The choice of clothes and accessories to be included into the wardrobe of each woman depends upon many factors, such as her body type, style of clothes she prefers, personal traits of character, age, occupation and what not. However, there are effective fashion tips that will ideally work for each lady, who aims at looking appealing, sexy and gorgeous. Some of these smart tips are provided below.

  1. Old Apparel Never Goes Out of Style!

Do you believe that you should get rid of those attires you have worn for two or three years? Do you think that they are not trendy anymore? If so, then you may be mistaken! Many old things do not go out of fashion and remain trendy for years. Just have a look at the apparel you have in your wardrobe! What clothes seem too old-fashioned to be worn every day? Which of them would you eagerly purchase, if you were in a fashion boutique? These simple questions will help you make the right choice!

  1. Choose the Right Outfit for the Black-Tie Event

Have you been invited to visit a black-tie event? Is your best friend or close relative getting married soon and you do not know what to wear? Do not get into despair and take your time to shop wisely! There is no need to buy a luxurious dress for one night only. Instead, give preference to the attire you may put on when visiting holidays and festivals in the future. This will make the purchase both efficient and gorgeous. Do not forget about suitable shoes, accessories and underwear! These things will make you feel confident and beautiful wherever you go, while proper makeup and hairstyle will contribute to your charming appeal!

  1. Know Your Strong Points

The best way to choose clothes that will really work for you is to know your strong points. One and the same apparel may look differently on two women just because they have different body types. It may take some time to experiment with different types of apparel and accessories to make the best choice, but the result will be worth this time and effort. By knowing your strong points, you will be able to opt for clothes that make you look stylish and chic. Likewise, you will avoid clothes that have negative impact upon your appeal and underline your imperfections.

  1. Do not Forget About Jeans!

When thinking about your wardrobe, do not forget about jeans. There are no stylish collections of clothes without this item. You can wear jeans in the everyday life just to feel comfortable. They are a nice choice for a family picnic, a night with your friends, a trip to the forest and even a romantic weekend. Just make sure you choose the right size. If you have any doubts, then give preference to the smaller size, because they will stretch with the lapse of time. By the way, if your jeans look a bit old-fashioned or you just wish to give them a brand new look, then you can decorate them with versatile gems and other accessories you will find any local garment accessories shop. A bit of imagination will help you get nice-looking and fashionable jeans!

  1. Watch Out Deodorant Stains!

It's not a secret that deodorant stains look unappealing and sometimes even disgusting. Furthermore, they are very hard to wash sometimes, which means that they can easily spoil your attire. It does not matter how stylish and expensive your new dress or blouse is – deodorant stains will give it an unattractive look. The same concerns makeup stains. If you have noticed the problem, try to wash the piece of clothing as soon as you can. If washing the stains with water does not help, then add the detergent or stain remover into water, leave it there for several hours and give it another try. This should help get rid of the problem.

  1. Do Not Underestimate the Importance of Scarves and Belts

Accessories always contribute to the way you look. This especially concerns scarves and belts that come in different colors, models, shapes, sizes and materials. You can choose several of them to fit your clothes. When chosen properly, these accessories add style, grace and elegance to your appeal.

  1. Keep Your Clothes in Order

It does not matter how many clothes and accessories you have, you should always keep them in order. Having bought an article of clothing you have been looking for, take your time to read the instructions on the label to know how to take care of it properly. This will not take much time, but will help you maintain the nice look of your apparel for a long time.